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Customer Engagement Marketing

by Robert W. Palmatier,V. Kumar,Colleen M. Harmeling

ISBN 13: 9783319619842

Format: Hardcover (346 pages)
Publisher: Palgrave Macmillan
Published: 09 Oct 2017

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Marketing Strategy: Based on First Principles and Data Analytics

by Robert W. Palmatier,Shrihari Sridhar

ISBN 13: 9781352011463

Format: Paperback (416 pages)
Publisher: Bloomsbury Academic
Published: 29 Jan 2021

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Marketing Analytics: Based on First Principles

by Robert W. Palmatier,J. Andrew Petersen,Frank Germann

ISBN 13: 9781352013191

Format: Paperback (432 pages)
Publisher: Bloomsbury Academic
Published: 07 Apr 2022

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